Fly me to the stars with the Pronovias 2020 Cruise Collection

May 24, 2019

Move over the moon, as wedding dress connoisseurs, Pronovias, makes waves with their 2020 Cruise Collection. As the first prêt-à-porter bridal fashion house, Pronovias has revolutionised buying a wedding dress. They make this significant event accessible to all women and gives them exactly what they want - a wedding that hasn’t been done a million times before.

What to expect?
While staying true to its splendour, Pronovias has channelled some innovative changes to suit the look of every bride who sets eyes on their dresses:

‘The Inner Slimmer’, or ‘Lighter Fit’ is a match made amongst the stars where comfort teams with style. Lighter, softer fabrics have been used that are more flexible and transformative and offer both comfort and style. This new shapewear has been integrated into the collection to celebrate every curve and aspect of the female body.

Allow the traditional to take a back seat, as Pronovias introduces a chromatic range that goes beyond basic whites and ivory, with a Colour Palette Extension you can reach for the stars and consider pastels, nudes, peaches, and even gold for your spectacular day. Match these with signature sparkling see-through straps and your dress reaches intergalactic levels.

There’s more… Pronovias seeks to make every figure and female form feel fabulous and welcomes an increased size range. Yes, that’s correct! The 2020 Cruise collection now boasts sizes from 34-64, with a new pattern designed specifically for sizes 48-64, truly offering a dress for every bride.

Although Pronovias is synonymous with princess, mermaid, and A-line styles, they’ve even taken it a step further and included unconventional designs such as female tuxedo’s, little white dresses and jumpsuits.

This means that the new collection has expanded, as we welcome eight separate categories and unique classifications into the Pronovias repertoire. Indulge in Dramatic Ball Gowns, Irresistible Ruffles, Ethereal Romance, Glamorous Laces, Breathtaking Minimalists, Stylish Classic, Effortless Bohemian, Unconventional and Maternity sets that give free reign to any modern, fashionable bride.

And with that, it brings us to some exciting news! During the next few weeks the 2020 Cruise Preview Collection will arrive and be available in store, and includes not only irresistible new wedding dresses but also beautifully elegant evening gowns. Be one of the first to take a twirl in these spectacular gowns as it might just be the one!

Don’t wait too long before securing your booking for an exclusive fitting of Pronovias and let that perfect dress slip through your fingers! Come and clink a glass of champagne and nibble on some beautifully plated confectionery while enjoying your own private fitting room that comes with an experienced bridal stylist.

Situated in the heart of Sandton, Veil Bridal Couture is the leading stockist in Johannesburg of Pronovias, Pronovias Privee and Pronovias Atelier. With a wide range of dresses in store from both the 2018 and 2019 collection and now also the 2020 collection, you are guaranteed to be blown away and left breathless by one of these stunning dresses.

Veil Bridal Couture and Pronovias will sweep you off your feet, fly you to the stars and guarantee that you will sparkle the brightest on your special day!

Click HERE to book online, send us an email on or give us a call on 011 784 2000! We look forward to having you and getting you the dress of your dreams - Be a Pronovias bride.

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